Personal Branding Have You Made It To it Depends

Business It is often joked that the most .mon words heard in a lawyers office are it depends. Being a lawyer, I do find this quite amusing. Its very true. In law school, we were taught to always think about the different paths that clients can take to leverage the situation they may be in and offer as many options as possible. Its funny if you think about it, Lawyers are some of the only people in the world expected to understand how grey something looks and then present it as if its black and white. Chew on that! Why do people hire lawyers in the first place? They need to know what their options are. More importantly, they are seeking their professional advice on which option to choose. It is no different when you apply this to businesses. Why do people seek out your services? They need problems solved. As a branding agent, I often ask clients, Do you have enough knowledge in your field to be able to say it depends when a client or customer asks for your advice? More importantly, do you have enough knowledge to be able to inform that client which option is the best for them? Here is an example: A few months back, my wife needed to get new tires for her mountain bike. I would say that I know a few things about a few things, but mountain bike tires are not on that list! When I went to the store, I told the salesperson that we needed some new tires for the bike and asked what he re.mended. His answer? Well, it depends. Slightly annoyed, I said, Okay, depends on what? The man started asking me where my wife usually rides the bike, what kind of surfaces were the most .mon for her to ride, how often she rides, etc. These are things that hadnt even crossed my mind. I gave him as much information as I could, and he was able to show me 3 or 4 different brands, different price ranges, warranty options and so on. The most valuable thing that he told me that day was If I were you, Id go with these, pointing to a moderately priced set of tires. He then proceeded to tell me exactly why he would choose that brand of tire, at that price, etc. I had just found my go-to expert on mountain bike tires! I was impressed with his knowledge, but even more impressed that he had a solution for my problem. He had enough confidence in his knowledge of the products that he was .fortable telling me it depends and then offering his advice. This trip to the store got me thinking about many of the clients of our branding agency. Many of our clients are experts in their field and are offering their expertise on their particular niche to those who dont have the same amount of education and training, etc. Many of them have used personal branding to brand themselves as the go-to expert in their field. As many of us get .fortable in our line of work, surrounding ourselves with people who have similar interests, and who work in the same industry we sometimes forget that there are so many people out there that dont know anything about the intricacies of what we do even the things that we think are .mon knowledge. When people seek your advice, they are looking for you to cut through the clutter and solve whatever problem they may have. As hard as we try, we can never know everything about everything. We need experts! From mountain bike experts and personal branding experts, to mortgage loan experts and business marketing experts there are experts everywhere! There are those who spend their career perfecting a skill so others can go to them for solutions in that area. Do you have the knowledge in your line of work to be able to say It Depends and do you have the confidence in that knowledge to provide the right solution? Copyright (c) 2010 Nick Nanton About the Author: 相关的主题文章: